Email Campaign

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Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more.

What is an Email Marketing Service or Email Campaign?

An email marketing service is an online platform or installed software that enables you to design and send out bulk messages to your mailing list subscribers. This way you can better communicate with your existing customers and reach out new audiences.

Types of Email Marketing Software

There are generally three types:

1. On-premise systems – They tend to be expensive because of licensing, complex setup, and maintenance needs.

2. SaaS systems – They are installed on the provider’s server. This makes them easy-to-install and update.

3. Cloud-hosted systems – These are the best option if you are looking for user-friendly platforms, flexible, and affordable services.

Benefits of Email Marketing

The advantages that come with a well planned and targeted campaign are numerous. Below we outline some of the top benefits:

• Cost effectiveness: Most online platforms offer affordable monthly rates and even free plans for a limited number of subscribers.
• Ease of use: The best such services include pre-designed templates and drag-and-drop interfaces.
• More targeted marketing: The best emailing services offer the possibility to segment your list of subscribers so that you can better target your campaigns.
• Better understanding customer behaviour: The campaign tracking options allow you to better understand what makes your customers tick.
• Boosting brand awareness and strengthening brand loyalty: Strengthening your brand means boosting its visibility and increasing its value. This is one of the goals you can achieve by sending out nicely crafted and well-conceived emails that are more than just another sales pitch.

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